
Ever read a review where the editor or reviewer seems to be specifically looking for reasons to reject a paper? Neil Herndon, the editor-in-chief of the Journal of Marketing Channels, from the South China University of Technology in Guangzhou, has. In a recent editorial, Herndon calls this type of review “gotcha” peer reviewing, and presents an alternative.
Retraction Watch: What is “gotcha” reviewing? What is its purpose and who is practicing it for the most part? Continue reading Recognize “gotcha” peer reviews? This editor can








