Brand researchers have a second study retracted due to data “anomalies”
Three researchers who study consumers’ relationships with brands have lost their second paper, this one a study which sought to explain why some people buy things to relieve inner conflicts, because of “data and analysis anomalies.” The study, “Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant … Continue reading Brand researchers have a second study retracted due to data “anomalies”