Six months after the authors of a 2012 paper requested its retraction, a marketing journal is still investigating the concerns, Retraction Watch has learned. Other researchers had failed to replicate the findings – that consumers choose portion sizes based on their desire to signal higher social status – and discovered anomalies in the data.
The paper, “Super Size Me: Product Size as a Signal of Status,” appeared in the Journal of Consumer Research and attracted media attention from The New York Times and NPR, among other outlets. The lay media interpreted the findings as helping to explain the rise in obesity in the United States. The article has been cited 180 times, according to Clarivate’s Web of Science.
The same authors requested the retraction of another paper, “Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth, published in 2016 and cited 61 times, which the journal is also still investigating.
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