
A pair of perfume researchers in England have lost a 2019 paper on what makes a scent appealing because, ahem, something about the data didn’t smell quite right.
The article was titled “Social success of perfumes,” and it appeared in July in PLOS ONE. There was a press release and a university writeup about the paper — but not, we should note, about the retraction.
The authors were Vaiva Vasiliauskaite and Tim S. Evans, of the Theoretical Physics Group and Centre for Complexity Science at Imperial College London.
The abstract of the study stated that:
Continue reading PLOS ONE retracts perfume study when data don’t pass the sniff test