
A year after the authors of two papers contacted the marketing journal where they had been published requesting retraction, the journal has pulled one, but decided to issue a correction for the other.
In April, we reported that the Journal of Consumer Research was investigating “Super Size Me: Product Size as a Signal of Status,” originally published in 2012, and “Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth,” published in 2016.
The authors had asked to retract the papers in October 2022 after other researchers found inconsistencies in the statistical calculations of the “Super Size Me” paper and could not replicate the results. The article had been cited nearly 200 times, according to Clarivate’s Web of Science. It attracted attention from The New York Times and NPR, among other outlets, which linked the findings to the rise in obesity in the United States. An analyst also found issues in the 2016 paper, which has been cited 71 times.
When we published our previous story, Carolyn Yoon, the chair of the journal’s policy board and a professor of management and marketing at the University of Michigan, Ann Arbor’s Stephen M. Ross School of Business, told us the board was still waiting on a report from the special committee investigating the matter. “We hope to have a decision by the end of this month,” she said in April 2023.
Continue reading ‘Super Size Me’: What happened when marketing researchers ordered a double retraction?