
Three researchers who study consumers’ relationships with brands have lost their second paper, this one a study which sought to explain why some people buy things to relieve inner conflicts, because of “data and analysis anomalies.”
The study, “Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products,” was originally published July 6, 2018 in the Journal of Consumer Research, an Oxford University Press title and retracted on July 3, 2020.
The study was authored by Nicole Coleman of the University of Pittsburgh, Patti Williams, of the University of Pennsylvania, and Andrea Morales of Arizona State University.
The retraction notice says:
Continue reading Brand researchers have a second study retracted due to data “anomalies”