According to Omroep Brabant, Stapel was offered the job as a kind of adjunct at Fontys Academy for Creative Industries to teach social philosophy. The site quotes a Nick Welman explaining the rationale for hiring Stapel (per Google Translate):
“It came about because students one after another success story were told from the entertainment industry, the industry which we educate them .”
The students wanted something different.
“They wanted to also focus on careers that have failed. On people who have fallen into a black hole, acquainted with the dark side of fame and success.”
Last month, organizers of a drama festival in The Netherlands cancelled a play co-written by Stapel.
Fontys describes itself thusly:
Fontys Academy for Creative Industries (Fontys ACI) in Tilburg has 2500 students working towards a bachelor of Business Administration (International Event, Music & Entertainment Studies and Digital Publishing Studies), a bachelor of Communication (International Event, Music & Entertainment Studies) or a bachelor of Lifestyle (International Lifestyle Studies). Fontys ACI hosts a staff of approximately one hundred (teachers plus support staff) as well as about fifty regular visiting lecturers.
A letter from the school’s dean, Pieter Bon, adds:
We like to be entertained and the length of our lives increases. We seek new ways in which to improve our health and we constantly look for new ways to fill our free time. Fashion and looks are important to us; we prefer sustainable products and we like to play games using smart gadgets. This is why Fontys Academy for Creative Industries exists. We train people to create beautiful concepts, exciting concepts, touching concepts, concepts to improve our quality of life. We train them for an industry in which creativity is of the highest value to a product or service. We educate young people who feel at home in the (digital) world of entertainment and lifestyle, and understand that creativity can also mean business. Creativity can be marketed, it’s as simple as that.
We’re sure Prof. Stapel would agree.
Hat tips: Vincent Bontrop and Sean van Drogen