PLOS ONE retracts perfume study when data don’t pass the sniff test
A pair of perfume researchers in England have lost a 2019 paper on what makes a scent appealing because, ahem, something about the data didn’t smell quite right. The article was titled “Social success of perfumes,” and it appeared in July in PLOS ONE. There was a press release and a university writeup about the … Continue reading PLOS ONE retracts perfume study when data don’t pass the sniff test