A journal has retracted five papers about the appearance, sexual behavior and attractiveness of women.
Nicolas Guéguen, a professor of marketing at the Université de Bretagne-Sud in France, was an author on each of the papers, published in the Sage journal Perceptual and Motor Skills (PMS) at least 15 years ago. All of the articles garnered expressions of concern in 2023, but Guéguen’s history of misconduct long precedes the PMS papers.
Sleuths have been flagging Guéguen’s work for years for seemingly impossible results. In 2019, he was cleared of wrongdoing by his university, but since then has racked up at least four retractions, according to the Retraction Watch database.
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