A business journal has retracted a 2016 paper about how social media can encourage young consumers to become devoted to particular brands, after discovering flaws in the data and findings.
The paper—published in South Asian Journal of Global Business Research, now called South Asian Journal of Business Studies—was retracted in June 2017, after the journal learned of flaws that called the “validity of the data and reported findings” into question.
Here’s the retraction notice for “Evaluating the influence of social media on brand sacralization: an empirical study among young online consumers”: Continue reading Study of social media retracted when authors can’t provide data