‘Super Size Me’: What happened when marketing researchers ordered a double retraction?
A year after the authors of two papers contacted the marketing journal where they had been published requesting retraction, the journal has pulled one, but decided to issue a correction for the other. In April, we reported that the Journal of Consumer Research was investigating “Super Size Me: Product Size as a Signal of Status,” … Continue reading ‘Super Size Me’: What happened when marketing researchers ordered a double retraction?