So who bought ScienceBlogs? Retraction Watch exclusive: National Geographic
I have news. Scienceblogs is going to be folded into a new organization sometime soon — basically, we’ve been bought. I can’t discuss all of the details just yet, but let’s just say it is a prestigious national magazine with a healthy bottom line that will do us a lot of good.
Retraction Watch has learned, from a source familiar with the negotiations, that the buyer is National Geographic. We don’t have any details at this point, and Nat Geo has not returned a request for comment [see update at end], but we are confident in reporting this.
Readers may recall PepsiGate, which led a number of bloggers to leave ScienceBlogs after the soft drink company was allowed to buy a blog on the site. The site’s owner, SEED Magazine, has struggled over the years.
We’ll add more details as we learn them.
Update, 3:20 p.m. Eastern, 4/26/11: National Geographic has just posted this on their press site:
National Geographic has assumed management of day-to-day operations for Scienceblogs.com, expanding a relationship with Seed Media Group that started when National Geographic took on ad sales responsibility for Scienceblogs.com in 2009.
Please see an update with more details.